Today, investment data is what drives the relationship between investment manager and client. As the importance of data as a marketing tool has increased in recent years, so has SEC scrutiny.
In late 2020, the SEC released final guidance with regard to overdue changes to its decades-old advertising rules. Under the new proposals, it’s clear that investment data, published to investment industry databases will clearly fall within the new regulations.
So what should investment managers know about investment data compliance?
APX Stream and Cipperman Compliance Services teamed up to create a content series explaining what managers should be thinking about as data establishes itself as he primary driver of investment management marketing and sales.
Note: The SEC released an addendum to these rules on March 5, 2021, after publication.
Investment Data Compliance: Revised SEC Advertising and Marketing Guidelines for 2021 and Beyond
In this piece for Investment and Wealth Institute’s bi-monthly publication, The Investments and Wealth Monitor, Richard Jackson & Daniel Quinn explain how the new SEC regulations affect three key areas of investment management marketing: data management & distribution, testimonials, & social media.
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The SEC released an addendum to these rules on March 5, 2021. We will be revising the eBook shortly.
eBook: Investment Data Compliance: What to Know About the Revised SEC Advertising and Marketing Guidelines for 2021 & Beyond
New for January 2021
The new rules are in. What does it mean for your firm’s investment data strategy? In our new eBook, we examine the broad changes, then dive deep into what investment managers need to know.
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Webinar: Investment Data Compliance: A Evolving Standard
The SEC is updating and enhancing its rules & regulations for investment management advertising and marketing.
Is your firm's compliance team ready for what's coming?
In this webinar, APX Stream and outsourced compliance company, Cipperman will walk investment managers through the new environment.
View The Webinar
Article: Investment Data Marketing: The SEC is Starting to Watch
Recently, we came across several anonymous threads from the Investment Advisors Forum in the National Society of Compliance Professionals website. The discussion is eye-opening for any investment manager whose attitude towards their data distribution strategy is anything less than highly professional and strategic.
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Article: The New SEC Guidance: What Does it Mean for Investment Data Compliance?
In late 2019, the SEC released a long revision to its decades-old set of rules and regulations governing investment management advertising and marketing. These revisions aren’t new regulations, per se; rather, they aim to “modernize” these rules by taking into consideration the significantly altered marketing and advertising landscape wrought by the internet, information technology, and time..
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Article: SEC Proposed Rule Revisions: Key Takeaways for Investment Data Compliance
New SEC guidance coming later in the second half of 2020 clearly spells out that any data published to the industry databases should be considered as a form of advertising. Despite the hundreds of datasets a database profile contains, the SEC remains focused on performance data above all else. It would be a mistake to ignore other datasets, however.
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Article: Investment Data Compliance: Using Performance to Enhance Growth
Despite proposed enhancements to its advertising rules, the SEC’s focus on datasets related to manager performance remains paramount.
And because performance is among the most powerful testaments to an investment management firm’s approach and execution, ensuring that data is reconciled and accurately portrays a firm’s position is a pressing compliance responsibility.
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Article: New SEC Guidance Means an Evolving Landscape for Investment Data Compliance
As we have explained in recent posts, the SEC has introduced new proposed guidelines for investment management advertising and marketing.
While the reasons for these proposed enhancements are numerous, the SEC has clearly stated the three main factors for their issuance.
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Article: Electronic Due Diligence & Investment Data Compliance
How do gatekeepers utilize the performance data? The same way managers do – it’s all about the search and assess process. Whereas investment managers look to metrics such as growth rates, financial ratios, profitability, and a company’s balance sheet, consultants and other database subscribers look at the data that results from a manager’s operations to guide their search.
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